CHOOSING A COMPANY NAME

Earlier we have written about the most common legal forms of the company and how to choose the one that will most correspond to your business venture and its characteristics. So, when we decided about the legal form of a company (limited responsibility or business craft), it is important to choose a right name of it. This is a very important step, because in a lot of things can determine the future and the fate of our project. Determining the name of a company often binds to people and things we love and/or that are part of our lives (own initials, children’s names, family name, etc.), but the advice is to think about the name of the company very carefully. This should be guided by several basic postulates. It is certainly recommended that the name of the company is to be remembered for what we intend to do, to be as short, memorable, and preferably without diacritics (č, ć, đ, š and ž in Croatian language per example). Namely, it is necessary to think about that the WEB domain of our site because it will closely bind with the name of the company, as well as the e-mail addresses that we will use in our business. In addition, it should be considered that our company (although it may not be in the plan at this time), one day can/will become active and outside the borders of the main land; perhaps even on the world market. Searching the Internet is closely related to keywords regardless of the type of search engine, and that is another reason why it would be good to have the name that is a close to our main business/operation. Of course, the name of the company can also be an acronym or even a fictional word. The choice of company name should be the starting point and integral part of the Marketing Plan, which would certainly be good to do before we start the business venture (either separately or within the Business Plan). It’s something that will probably follow us through our entire business lifetime. Of course, when choosing a company name it is necessary to take care that on the main market/location there is no existing registered company with the same name.